As the sole marketing hire at an early-stage EdTech startup, I designed and built the entire lead generation and sales automation system from scratch — with no playbook, no budget, and no existing pipeline.
From 0 to 40+
+3 months
Full-funnel
Understanding the market
Zynergic was an early-stage EdTech startup with a validated product and zero customers. I joined as the company’s first and only sales and marketing hire. There was no CRM, no lead generation process, no content, no brand presence — and no existing playbook to follow.
The target buyer was the school principal or head of studies at private and semi-private schools across Spain. These are high-trust, risk-averse decision-makers with long procurement cycles, multiple stakeholders involved in any purchasing decision, and very little patience for generic sales pitches.
Long sales cycles
Hard market to gain trust
Differences between public, charter and private
Financing, prices, and more.
Segment the customers: gain focus
Zynergic was an early-stage EdTech startup with a validated product and zero customers. I joined as the company’s first and only sales and marketing hire. There was no CRM, no lead generation process, no content, no brand presence — and no existing playbook to follow.
The target buyer was the school principal or head of studies at private and semi-private schools across Spain. These are high-trust, risk-averse decision-makers with long procurement cycles, multiple stakeholders involved in any purchasing decision, and very little patience for generic sales pitches.
Design a usable strategy, not a perfect one
Zynergic was an early-stage EdTech startup with a validated product and zero customers. I joined as the company’s first and only sales and marketing hire. There was no CRM, no lead generation process, no content, no brand presence — and no existing playbook to follow.
The target buyer was the school principal or head of studies at private and semi-private schools across Spain. These are high-trust, risk-averse decision-makers with long procurement cycles, multiple stakeholders involved in any purchasing decision, and very little patience for generic sales pitches.
Execute, measure and improve: now is when it becomes perfect!
Zynergic was an early-stage EdTech startup with a validated product and zero customers. I joined as the company’s first and only sales and marketing hire. There was no CRM, no lead generation process, no content, no brand presence — and no existing playbook to follow.
The target buyer was the school principal or head of studies at private and semi-private schools across Spain. These are high-trust, risk-averse decision-makers with long procurement cycles, multiple stakeholders involved in any purchasing decision, and very little patience for generic sales pitches.
Results and growth (for those of you who like the numbers 😉)
Zynergic was an early-stage EdTech startup with a validated product and zero customers. I joined as the company’s first and only sales and marketing hire. There was no CRM, no lead generation process, no content, no brand presence — and no existing playbook to follow.
The target buyer was the school principal or head of studies at private and semi-private schools across Spain. These are high-trust, risk-averse decision-makers with long procurement cycles, multiple stakeholders involved in any purchasing decision, and very little patience for generic sales pitches.